Using QR Codes on Mailers: Best Practices for Service-Based Businesses

QR codes are one of the most effective tools your service-based business can add to its marketing mailers. They can boost engagement with your audience and help you track campaign results.

According to G2, 59% of smartphone users scan a QR code at least once daily. The number will keep growing as customers get more comfortable using their phones to shop and find services.

As a small business owner, QR codes give you a practical and accessible way to connect with your customers. Using them in your direct mail and digital marketing campaigns ensures you don't lose opportunities to grow your business.

What Is a QR Code and How Does It Work?

A QR code, short for Quick Response code, is a small square barcode you've probably seen on items like menus and product packaging.

Unlike traditional barcodes, which store only limited information, QR codes can store thousands of characters. They can hold links to websites and your business phone numbers.

The value of QR codes lies in their simplicity. Your recipients will get instant access to whatever information you want without searching or typing. The popularity and ease of use are why QR code applications have become more popular among business owners.

What Happens When You Scan a QR Code?

When a direct mail recipient points their phone's camera at the code, it automatically reads the data and takes them to the linked action. It can lead to any of the following:

• Opening your company's website or landing page
• Pre-filling a text message or email to your team
• Launching a video about your services
• Providing directions to your business location
• Adding a coupon directly to their digital wallet

The seamless connection between print and digital media improves customer experience, helping your marketing efforts pay off.

Using QR Codes Effectively: Best Practices

To get the benefits of QR codes, you need to use them strategically. Here are the best practices your service-based businesses should apply when placing them on mailers.

Give Your Customers a Reason to Scan

You shouldn't expect people to use innovative marketing solutions out of curiosity alone. Always pair your QR code with a clear call-to-action (CTA). Some good examples include:

• Claim your 20% off coupon
• Book your free consultation
• Scan to see how we fixed homes like yours

When people understand what they get by scanning the code, they're more likely to engage.

Make Them More Visible

Placing QR codes in areas where mailer recipients immediately see them encourages engagement. Some ways to improve visibility are:

• Leave enough whitespace so the code isn't crowded
• Position it at the bottom center or next to the main offer
• Put the code on the back of the mailer with a strong CTA

Taradel offers mailer design templates you can use to ensure your QR code is visible and effective. Our platform is easy to use, and you don't need any marketing experience.

Keep the Destination Mobile-Friendly

A post by Exploding Topics says that over 64% of all web traffic comes from mobile phones in 2025. Your QR code should always link to a mobile-friendly page.

Ensure the site loads quickly and the text adjusts to the screen size. Besides, simplify the layout of the destination page to make it easy for readers to skim.

Test Before You Send

Testing your QR codes before sending mailers ensures they work well across several devices. Before launching your campaign, try scanning the code with multiple phones. Then, scan it in different lighting, at various distances.

You can use Taradel's preview and testing tools for these steps to start your mailer campaign with confidence.

Track and Measure Results With Taradel

One of the big advantages of using QR codes in direct mail is that they're trackable. You can use them to collect data and refine your marketing.  

With Taradel, you'll be able to track QR code scans. Our platform has a built-in reporting dashboard where you can assess how your mailers are performing.

We also provide a thorough assessment of each marketing campaign and give you personalized suggestions to improve your marketing efforts in the future.

Frequently Asked Questions

How Do I Know if QR Codes Are Working for My Business?

Track scan data. QR code generators on Taradel give you real-time insights.

You'll see how many people scanned and when they did it. By comparing this data to your sales or booking numbers, you can measure success and know which direct mailing strategies are effective.

Are QR Codes Secure?

Yes, when used correctly. The risk of using QR codes only comes from linking to unsecured websites or unknown sources. Always use secure links, and make sure your landing pages are professional and trustworthy.

Additionally, ensure the destination has your business name and logo. Customers will feel safer browsing the page if they recognize your business branding immediately.

Can I Place Multiple QR Codes on One Mailer?

Yes, but it's best to be strategic. Including too many codes can confuse readers and weaken your main message. Focus on one strong offer that connects directly to your goal.

If you need more than one QR code, label each with its unique CTA. Taradel's design team can help ensure your layout stays clean and effective.

Do QR Codes Expire?

QR codes themselves don't expire, but the links behind them can. If you change or delete the destination page, the code won't work anymore. Keep your links active for as long as your campaign runs to avoid wasted mailers.

Taradel helps you manage your campaign destinations using a multi-channel marketing dashboard. You can update landing pages as needed and ensure every scan directs customers to the right place.

Unlock Your Marketing Potential With QR Codes

QR codes are a must-have tool for connecting with today's customers. Use engaging CTAs to encourage your audience to scan and ensure the destination is mobile-friendly. Moreover, test your QR codes before sending mailers and track results to see what's working.

At Taradel, we turn your ambitious goals into tangible success. With our platform, you can start finding the best customers one after the other. Discover Every Door Direct Mail® and create intuitive mailers with our free design tool.

Plan your campaign and drive real results with confidence.