When it comes to marketing your dental practice, one postcard can spark curiosity—but it’s repeated exposure that builds trust and drives action. That’s the power of a repeat mailing strategy.
In an age of digital overload, direct mail offers a physical, tangible touchpoint that patients remember. But the real magic happens when you mail more than once.
That’s where the 3 Mail Drop comes in.
Why Repetition Works
Studies show that campaigns with at least three mail drops can boost response rates by up to 50%. Most people need to see a brand multiple times before they take action.
Each mailing builds familiarity, reduces hesitation, and reinforces your message. For dental practices, that leads to more appointments—and more loyal, long-term patients.
A repeat direct mail strategy—especially one using three mail drops—ensures your practice stays top-of-mind throughout a potential patient’s decision journey.
What Is the 3 Mail Drop?
The 3 Mail Drop is a proven strategy that involves mailing three different postcards over the course of a few weeks. Each mailing builds on the one before, reinforcing your message and increasing the likelihood of response.
According to Lob, campaigns with three mail drops can boost response rates by up to 50%. It’s a smart way to increase ROI and ensure your practice isn’t forgotten after just one touchpoint.
Here’s the basic flow:
Mail Drop 1: Plant the Seed
Introduce your brand and offer. Make it bold and easy to understand.
Mail Drop 2: Nurture the Lead
Follow up with more details, proof of results, and added value.
Mail Drop 3: Drive Action
Use urgency and incentives to convert interest into appointments.
This approach aligns perfectly with how patients make decisions—they may not book after the first postcard, but with consistent follow-up, you earn their trust and their business.
This 3-Part Campaign Shows You How It’s Done:
Here’s a real example of a dental practice that mailed three beautifully branded postcards over several weeks. Each piece served a different purpose, strategically building interest and trust with every drop.
NOTE: All of these postcards were designed by Taradel’s professional in-house design team!
Mail Drop 1: Spark Curiosity
The first postcard hooks attention with a high-value free offer—laser teeth whitening. It’s designed to stop recipients in their tracks and introduce the practice in a bold, appealing way.
Purpose:
- Introduce your brand
- Build intrigue with a strong incentive
- Drive appointments with a QR code
Mail Drop 2: Build Trust & Value
The second mailing shifts from awareness to education and trust-building. It features a compelling service offer (over 45% off implants), with before-and-after photos to establish credibility and real results.
Purpose:
- Reinforce your capabilities
- Provide social proof (visuals speak volumes)
- Re-engage those who saw your first card
Mail Drop 3: Drive Action
The final piece doubles down on emotional appeal and urgency. It highlights a limited-time offer alongside a message about trust, care, and patient experience—giving recipients the nudge they need to act.
Purpose:
- Deliver a final, time-sensitive incentive
- Humanize your practice
- Encourage immediate booking
Conclusion
This campaign didn’t rely on just one postcard—it layered three smart, strategic touches to grow recognition, build trust, and convert leads. It’s a perfect example of how consistent branding and messaging can transform your marketing results
Ready to Launch Your Own Repeat Campaign?
Use our free EDDM postcard templates to get started fast—and take advantage of proven designs that drive results for dental practices like yours.