Every Door Direct Mail (EDDM) remains a popular marketing strategy even in today's digital era. However, there is often confusion regarding its options, specifically EDDM Retail and EDDM All-Inclusive.
Below, we will explore the distinctions between these two options. We'll detail the benefits of each and provide guidance to businesses on choosing the option that best fits their marketing objectives.
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a USPS service that allows businesses to distribute promotional materials directly to households within specific neighborhoods, bypassing the need for individual addresses. This method is ideal for local businesses looking to enhance their visibility in targeted areas. It is especially advantageous for small to medium-sized enterprises aiming to make a significant local impact.
The Benefits of Every Door Direct Mail:
- Accessibility: EDDM is available to businesses of all sizes, ensuring that even small ventures can reach their target audience effectively.
- Cost-Efficiency: It is a cost-effective alternative to traditional direct mail, which often requires purchasing mailing lists.
- Complete Coverage: Ensures total saturation of the selected area, guaranteeing that every household receives the promotional material.
- Simplicity: The process is straightforward, involving no complex requirements like obtaining recipient names and addresses.
- High Local Impact: Ideal for entities relying on local patronage, such as restaurants and retail stores.
- Personal Touch: EDDM allows businesses to craft tailored messages that resonate with the local community, creating a more personal connection with potential customers.
- Trustworthiness: Managed by the USPS, EDDM provides a reliable and dependable service, ensuring that your marketing materials are professionally handled and delivered accurately.
Understanding the Differences Between EDDM Retail and EDDM All-Inclusive:
EDDM Retail: The Do-It-Yourself Option
EDDM Retail is best suited for smaller mailing campaigns or businesses that prefer a hands-on approach. It is a cost-effective solution for mailings under 2,500 pieces, where the business handles print material delivery, mail preparation, bundling, drop-off at the local Post Office, and separate payment for postage.
Is EDDM Retail Right for You?
- Suitable for mailing 200 to 5,000 pieces per day per ZIP Code.
- Each mail piece must weigh no more than 3.3 ounces.
- Mailings need to be bundled in stacks of 50-100, not exceeding six inches in height.
- A facing slip must be attached to each bundle, indicating the number of pieces.
- Completed PS Form 3587 is required, with postage payable at the Post Office or online.
Learn more about EDDM Retail here.
EDDM All-Inclusive: The Hassle-Free Alternative
For larger campaigns or businesses seeking convenience, EDDM All-Inclusive offers a fully managed service. Though slightly pricier per piece, it eliminates the need for paperwork, permits, and Post Office visits. This option is highly recommended for mailings exceeding 2,500 pieces.
With EDDM All-Inclusive, all you need to do is place your order and then you can relax while your campaign unfolds seamlessly.
Learn more about EDDM All-Inclusive here.
Taradel's Role in EDDM Solutions:
Taradel simplifies the EDDM process, whether you opt for Retail or All-Inclusive. They assist in campaign creation, ad design, printing, and tracking, making direct mail both accessible and efficient.
- EDDM All-Inclusive: Taradel handles EVERYTHING from printing to postage, allowing you to focus to rest assured that your business is in safe hands. .
- EDDM Retail: Perfect for those who want hands-on control over their mailing campaign, Taradel will print and ship your postcards directly to you. They will also guide you with the necessary next steps, allowing you to manage the paperwork, drop-off, and postage at the post office yourself.
Conclusion
The choice between EDDM Retail and EDDM All-Inclusive largely depends on your business's specific needs, budget, and time available to manage a campaign. Both options have unique benefits that can effectively enhance local visibility and attract new customers. With Taradel’s support, managing an EDDM campaign becomes more straightforward, helping you focus on your business growth.
Learn more about EDDM with Taradel here.