What to Include in Your Cleaning Service Advertisements

According to one recent report, there are more than 1.2 million cleaning businesses in the U.S. Are you the proud owner of one of them?

If so, you know that powerful advertising is one of the best ways to build your brand, attract new clients, and corner your local market. However, it's important to get your messaging right.

Knowing what to say in your cleaning service advertisements is a major part of successful marketing. Today, we're sharing the most important things to mention, and how our design team can help you create compelling ads that convert.

The Elements of a Successful Cleaning Ad

Whether you're creating an online ad or a direct mail marketing piece, there are a few elements that most successful campaigns have in common. These include:

• Eye-catching media (photos, videos, or graphics)
• Catchy headline
• Sub-heading (optional)
• Ad copy
• Call to action ‌(CTA)
• Special discount or promotion (optional)

As you begin to craft your cleaning ads, you'll need to think about each of these pieces. Make a quick checklist to ensure you cover all of your bases.

Next, let's break each part down and discuss some ideas!

Eye-Catching Media

When it comes to media, there are a few routes you can take. While some business owners choose to include generic graphics, there are other ways to approach this step.

For instance, instead of adding a few stock photos of a mop or broom, why not share some before-and-after images that reveal how thoroughly your crew works? This way, your potential clients can envision their own homes in this space and will begin thinking about the rooms they'd like you to tackle. If you're making a digital ad, a short video compilation of your best work is a great way to show your company in action!

In addition to a spectacular shot, you'll also need to include your cleaning company logo. Your logo should be memorable and recognizable so people will instantly associate it with your business. If you haven't made one yet, here are a few tips to help you get started.

Catchy Headline

Next, your cleaning business also needs a headline that will grab your readers' attention and keep it there. You can think of this as your tagline or slogan, similar to the line "When you're here, you're family" that we all associate with Olive Garden.

If you're finding it hard to come up with a great line, start by thinking about your target audience. The message you'd send to older adults is different from what you'd say to someone in college. Similarly, you'll also want to use different language for commercial clients versus residential ones.

Once you know who you're speaking to, it's easier to strike the right tone. Keep this part short and sweet, with something such as:

• Minding Your Mess So You Don't Have To
• Life Is Busy -- Let Us Do the Cleaning
• Top-Rated Cleaning Solutions for Commercial Spaces

Your headline will be one of the most prominent pieces of your ad. Use a large font to set it apart from the rest of the copy and be sure to incorporate your brand colors. While it's helpful to make it snappy and unique, it's more important to be clear and concise in your messaging, so keep that in mind as you brainstorm.

Sub-Heading (Optional)

This isn't a must-have, but many cleaning services ads also include a separate blurb right beneath the headline that goes into a little more detail about what the company does.

For instance, you might say, "Our client-focused cleaning services allow you to sit back, relax, and enjoy your home -- not spend all day cleaning it." This helps clients understand what's in it for them, and how they can benefit from your services.

Ad Copy

While your headline will be what draws viewers in, your copy will keep them engaged. The length of this section will depend on the kind of ad you use. A postcard won't have as much space as a large-scale flyer, for instance.

Still, there are a few central elements you want to make sure to address, even if you have to keep each line super short. These include:

• The name of your cleaning company
• Your physical address
• How to reach your team
• The number of years you've been in business
• The types of cleaning services you provide (e.g. windows, floors, dusting, power-washing, etc.)

If space allows, you may also consider adding a few client testimonials. Studies show that 84% of people now trust reviews as much as personal recommendations from friends and family members, so this is a great way to build trust.

Call-to-Action

A call-to-action (CTA) tells the reader what you want them to do next.

Do you expect them to call the number on your ad to schedule a cleaning service? Should they go online and book it via your website? What about reaching out to you for a free consultation?

Be clear about this next step, and make the process very easy for your viewers to follow. If they're not sure what to do with your ad, there's a bigger risk that it will end up in their recycle pile.

Special Discount or Promotion (Optional)

You don't have to include a discount on your ad, but it's a great way to help it stand out! Consider sharing a promo code for a certain percentage off the viewer's next appointment, or tell them to call for your special weekday rates.

Ace Your Cleaning Service Advertisements With Us

Running a cleaning service can be challenging work, and you deserve to reach as many people as possible with your marketing strategy. However, it's all too easy to spin your wheels and waste your time if you don't know where to start.

That's where we come in.

At Taradel, we make it easy to create beautiful, engaging ads that work. We'll help you create a vision for your cleaning service advertisements, and then bring them to life through products such as direct mail, digital ads, social media ads, and more. Plan your campaign today to learn more and get started!