Why Advertise on Facebook? Unlocking the Power of Targeted Ads

Did you know that over 3 million businesses advertise on Facebook frequently, according to Meta? The platform offers a powerful and affordable way for small businesses to reach new customers. It also has tools to target the right audience and grow your brand even if you're working with a small budget.

As a small business owner trying to navigate different marketing channels, you may ask yourself, 'Why advertise on Facebook?' You may also be curious about how to get real results without spending a lot of money or hiring a big marketing team.

Here, we help you discover why you should include Facebook ads in your online advertising strategy.

Why Advertise on Facebook: Exploring Facebook Advertising Benefits

Demand Sage reports that 3.07 billion people use Facebook monthly, which is the highest figure among all social platforms. So, advertising on Facebook will help you build brand awareness by reaching more people with less effort. Let's cover other notable Facebook advertising benefits.

Reaching the Right Market With Targeted Ad Campaigns

Facebook advertising offers customer targeting, ensuring you don't waste money showing your ad to people who aren't interested. You may define your audience based on the following:

• Age
• Location
• Gender and interests
• Job titles or industry
• Past behavior

If you're a small business owner operating in one or a few locations, you can create targeted ad campaigns, focusing only on your service area. These will help you spend less and get better results by reaching locals who need or want your services.

Reducing the Cost of Online Marketing

Advertising on Facebook works for businesses of all sizes since the ads are flexible. You can control how much you spend and still get desirable results.

Traditional ads often charge you no matter who sees them, even if they're not your ideal customer. However, you can focus your budget on reaching the right people with Facebook advertising. You'll only pay when someone takes action, such as:

• Clicking your ad to visit your website
• Watching a certain length of your video
• Liking, commenting, or sharing your post
• Filling out a form, like for a quote or appointment
• Sending you a message directly on Facebook

Advertising with Facebook protects your hard-earned revenue and ensures you only spend money connecting with people interested in your business.

Measuring Advertising Results

When running a small business, you don't want to waste resources on social media marketing methods that don't work. Luckily, you can determine how your ads perform by tracking the following:

• Total impressions
• How many people clicked on the ad or visited your website
• The number of comments and shares your ad got
• The amount each click or new lead costs you
• How many people took action, like signing up or buying

If you're a local business owner offering a special deal, you can run a Facebook ad to promote it. After a day or two, log in to see if people click or ignore the post. If it's not getting attention, you may replace it or adjust the target audience.

You could also use a different photo or headline and offer a better deal. If the ad is doing great, you can increase your budget for better results.

Such power and control over digital marketing will help you learn and improve. It also allows you to make wise advertising decisions to save money and grow your brand faster.

Taradel helps small business owners generate more leads with Facebook ads. Our average clicks generated per Facebook campaign is over 200, so you can trust us to harness the power of social media marketing.

Supporting Multichannel Campaigns

Facebook supports multichannel advertising and can help you create effective campaigns. When you advertise on the platform, you also access Instagram, Messenger, and the Audience Network, which includes many popular apps and websites.

Multichannel access allows you to increase the probability of taking action, which improves marketing returns. Instead of your ad only being visible on Facebook, it will reach people wherever they spend time online.

Someone might see your ad on Facebook while scrolling through their feed and not take action. However, you can still reach them through Instagram to drive action and keep your business at the top of their mind without being annoying.

Facebook Ads Manager allows you to develop and manage all your campaigns from one place. You can ensure your branding, message, and design look the same whether someone sees your ad on Facebook, Instagram, or Messenger.

In the long run, you'll build trust and help your audience recognize your brand.

Using Engagement to Get Customers

Facebook advertising starts conversions and encourages people to engage with you in many ways. For example, you can make your ads fun by adding polls to grab attention and get feedback.

These will encourage your audience to stop scrolling and interact with your post. You may then use the answers to make smarter business choices.

Videos let you showcase your product, explain your service, or introduce your team. When advertising with Facebook, you can also use videos for the following:

• Teaching your audience how your product works
• Sharing behind-the-scenes clips
• Posting customer testimonials
• Thanking your loyal fans

Most consumers will feel confident buying from you if they see that others had a good experience. With Facebook advertising, you can build trust with your audience by including reviews and testimonials.

You may also boost lead conversion and sales by adding 'Learn More' or 'Shop Now' buttons in your ads. These will direct more people to your site, online store, or booking page. They make it easier for someone to take action without searching for your site or waiting for you to provide contact details.

Take Advantage of Facebook Business Growth Opportunities

Facebook advertising can grow your brand, increase sales, and help you connect with your audience. Create targeted ads to optimize your marketing budget and engage customers across several platforms. Additionally, track results to improve your strategy and maximize returns.

Now that we've answered the question- 'Why advertise on Facebook?' it's time to take action.

At Taradel, we can help you deliver interactive ads directly into your audience's feeds. Our services are highly affordable and will ensure you actively progress towards success. Get started today.