7 Tips for Effective Mailings

There are many ways to make your restaurant mailers effective and successful. How? With just a few simple tips to keep in mind, you can maximize your mailer to its full potential! Your mailer can be very effective if it is done correctly, but if it is not optimized, then you won't receive the response that you are looking for. The more value that you introduce to your customers with your mailers, the more that you can expect a great return back.

7 tips to an effective restaurant mailer and maintaining loyal customers.

1. Great Item Pictures

If at all possible, you want to include high resolutions of your food items or find stock photography that is close enough to represent your food.

2. Features

When you have special items that are big sellers, it is good to feature them on your mailer to increase the visibility for that item.

3. Offer/Coupons

The offers and coupons that you include are very important because they will be your selling points. Customers will take advantage of them and create a bigger response if your coupon offers are value packed.

4. Design

The design of your piece has to be eye catching and interesting; different than other restaurants to differentiate yourself from all your competitors. Going with a professional custom design is always the best route when you are trying to attract new eyes to your restaurant. Professional designers that work with restaurants all day long are experienced and can provide insight on best practices for the restaurant industry.

5. Target

For restaurants, the broader your target, the better your response. You want to blanket the broadest area for your buck to so that you can reach as many people as your budget will let you.

6. Visibility

Everyone has to eat and the more people that you reach, the more visibility for your restaurant that you receive. You want to increase your customer base as much as you can and to achieve that, your mailer has to be able to be seen by many new customers.

7. Post Mailing Customer Service

Not only is your mailer important but the service that your customer experiences their first time to your restaurant is crucial in maintaining them as a loyal customer. Even if your mailer is perfect to the T, if your customer service is terrible, you won't convert new customers as loyal customers.

These tips will not only maximize your direct mailer but they will effectively increase your chances for great response!