Why Yard Signs Should Be in Your SMB’s Marketing Strategy

Wondering if yard signs could be the perfect new addition to your small business's marketing strategy? Keep reading! Below we will highlight a few of the biggest benefits of yard sign marketing in order to help you decide if this popular, traditional way of marketing can help your SMB accomplish its marketing goals. 

• Cost-effective
  It’s no secret that digital advertising has become increasingly popular – but also increasingly expensive. Many small businesses also have small budgets, so it’s important to find inexpensive, yet successful ways to get their message across. Luckily, yard signs provide SMBs with a cost-effective, tried and true marketing tactic that requires very little upfront or maintenance costs to remain effective. 
  
  
• High Visibility
  Just because yard signs aren't blasted on TikTok For You Pages or delivered to individual mailboxes, doesn’t mean they are reaching large numbers of people. Yard signs are usually placed in high-traffic areas where large amounts of potential customers drive or walk past often. Even with just a single sign, hundreds or even thousands of consumers can be exposed to your business!
  
  
• Local Targeting
  Not only do yard signs reach large numbers of people, but they also reach the right people. With yard sign marketing, you don’t have to worry if your advertisement is reaching your targeted, local area. For the most part, the only people who are going to see your ad are the people close enough to actually visit your business. Yay for no wasted advertising dollars! 
  
  
• Convenient
  This may go without saying, but yard signs are incredibly convenient as they are easy to set up and highly portable. Many forms of marketing can be complicated. The average person may not know how to set up an entire Instagram campaign without thorough research and teaching. But, you probably already know how to stick a sign in the ground! Additionally, Yard signs are lightweight and portable allowing you to easily move them from one location to another based on how well they are attracting customers. 
  
  
• Brand-awareness
  One of the biggest perks of yard sign marketing is that it helps establish brand recognition and increase awareness of your business. In today’s generation, it takes modern customers being exposed to a brand at least 7 times before they decide to spend their money on its products or services. So, even if your yard sign doesn’t automatically convert a consumer into a customer, it is still leaving an impression – which is critical in today’s society.

So, if you are looking for a low-cost way to target your local audience, spread brand awareness, and more, yard signs may be the answer for you.

Ready to get started marketing with yard signs? Click here for a quick, easy, and affordable way to start!