5 Direct Mail Blunders to Avoid
Published by
Chris Barr
on
When it comes to direct mailing, there can be many mistakes that will make your mailing less effective. But don't fret, they can be easily avoided if you know what to look for. The more that you know what you want, the easier it is to plan and gain the best results with your mailer. Don't let your mailer fall short because you didn't pay attention to the details. Make the most out of your mailer and receive amazing results!
5 Mistakes to Avoid for Direct Mail
1. Being Too Businesslike
When you send direct mail advertisements to potential customers, you want you them to perceive your company as professional yet personal. Being too impersonal will not make your prospective customers feel comfortable to work with you. You want your mailer to give off an inviting and personal feel so your receiver will want to look into your services.
2. Offers With No Value
When deciding on which offers to present to your customers, the more perceived value it offers, the more likely your customers will be interested in taking advantage of it. If your offer is not competitive or intriguing, your customers won't feel the need to catch your offer while they can.
3. Wrong target Audience
Targeting the right people will take some research. As you know your clientele and what parts of town they are from, it will make your mailing campaign more effective and responsive.
4. Bad Timing
If you want your recipients to respond to your mailer at a specific time, the best way to avoid bad timing would be to choose a time in the year that people will generally be home. Avoid the holiday week or weekends so that your recipients are home and will see your mailer.
5. Unprofessional Design
You have to opt for the professional design so that your piece can represent your company in a positive way. If you mail out a flyer or postcard that is poorly designed with blurry pictures and unclear text, your recipients will not consider your company due to the inadequately designed mailer.
These are the main mistakes to avoid to ensure that you can get the most out of your mailer to increase your sales. Keep an eye out for these common mistakes and your mailer will definitely produce great results for you!