5 Reasons for Test Mailings

Advertising is a complicated animal. And any direct mailing campaign should be brainstormed and well thought out before executed. Even more so, test mailing campaigns should be done so that you can make the most out of each mailer. With each mailing, you will learn your main target audiences and which offers will be the most profitable for you.

So what reasons make it important to do test campaigns for your mailers?

1. Different Approaches

By trying out different sized pieces, sales copies, and switching out the information that you provide, you can see which approach is best, which size is most responsive, and what is the best way for you to offer your information to them.

2. Different Targets

Who you mail to will affect your mailing response. So when you test mail to some areas and then the same mailer but to different areas, you can see which areas are most beneficial and who you should be targeting the most.

3. Different Offers

The offer is the seller and if you want to know what kind of offers your customers are responding to the most, sending out a few different offers in your responsive areas to see which offers are being redeemed the most.

4. More Effective Future Mailings

Every mailing is an opportunity to learn and grow your business. So taking advantage of every mailing campaign and gauging the responses you get back, the more you will be able to learn who your customers are and what they want.

5. Saves Money

All of these factors will save you money in the long run because you are able to target more specific areas to gain the best response.

These reasons make your beginning mailings count and improves your future mailings so the more attention you pay to each mailing that you do, it increases your chances for a success rate!