Testimonials Increase Sales

For a contracting business, will positive feedback and testimonials improve your response rate for your mailer? Of course! Typically mailing with the Every door Direct Mail program, you can reach a wide range of people. And when you reach a lot of people at one time, there are going to be new customers who are unsure or on the fence about your products and services. For these indecisive customers, you can increase their trust in you by adding a few past satisfied customers' testimonials on your mailer to enforce your satisfaction guaranteed attitude.

With testimonials, when you mail to your local neighborhood, you can reinforce your services to your customers that others have tried your services and are happy with the end results. Your new customers will be skeptical about the products and services that you offer, so when other reassure them about your quality work, they instantly feel more comfortable with you.

A few outstanding testimonials displayed on your mailer will only increase your awareness and improve your chances of being referred. A testimonial on a mail piece is like an indirect referral. Your prospective customer, who is unsure about using your contracting company to remodel their home, will rest at ease knowing that their neighbor has also used your service and is pleased with your work.

When you have an open window for a possible inquiring customer, you want them to be able to trust your company and know how happy others have been after working with your company. And you can show them "Look at all our happy customers!" Ultimately, for bigger life changing transactions, customers will research and refer to others for approval, and you have to gain their interest and trust from the beginning. So including some great testimonials on your Every Door Direct Mail piece will definitely make closing the sale easier for you!