Formula for Successful EDDM

As you are planning your next direct mailer, consider how simple the Every Door Direct Mail (EDDM) Program has made direct mail for businesses all over the country! For many companies, the more that they mail, the easier it becomes. When you can continuously gauge the response on your offers, it makes the decision process easier as well. When you receive calls on a certain offer frequently that means that that offer is your most effective call to action. When customers see an offer that they can't refuse and take advantage of, they will immediately act on so that they don't miss out on a valuable deal.

The EDDM program makes it easy to direct mail to customers and businesses. There isn't a simpler formula for success with this program. When you present information with a great value, adding in a dazzling design, and distributing to all your prospective customers, your mail piece will not be missed. If you want your mail piece to attract the eyes of your customer, it has to be able to stand up against all the other mail that day. Considering the size requirements, the bigger the postcard or flyer being mailed, the more your recipients are forced to see your mailer. When a person opens their mailbox and sees a giant postcard or flyer, they will not be able to miss it.

With the EDDM Program, the simple formula can always be edited. For different companies, there are different variables that affect the effectiveness of your mailing campaign. Of course an exact response rate is never accurate. When you factor in the different aspects that can affect your mailing campaign, for every industry it is different, you can refine your mailing to attract just the right people at the right time to gain the best response.