A World Without Direct Mail?

Imagine the marketing world without direct mail, - more email blasts, constant social media promotions, and less coupons in the mail; nothing new to catch your eye when you shuffle through the daily mail. Consumers like to receive direct mail, it builds a bond with the advertiser and their consumer, whereas email blasts are considered less personable.

Direct mail is how many companies can introduce themselves on a more individual level to their consumers rather than an email blast or a social media promotion. Social media and email blasts are definitely effective marketing tactics, but direct mail is in a category all its own. Direct mail can be considered an old fashioned advertising method but who couldn't use a little traditional right now in this mostly digital world? And with the internet, who's to say that your message is being seen by the right people? There are so many people on the world wide web at one time that you can gain a lot of exposure but is it really targeted to your prospective consumer?

Majority of people check their mail daily and that is the main reason why direct mail is so effective. Because when consumers sort through their mail on the same day, that means that the majority of the companies that advertise through direct mail will have their advertisement seen.

Now, think about it carefully, would you rather be bombarded daily by emails or would you rather occasionally receive a professionally designed and eye catching flyer or postcard in the mail? To keep things interesting, the occasional flyer or postcard in the postal mail offers a breath of fresh air. To have something delivered straight to their hands, your consumer is forced to look at it, mesmerized by the valuable information and offers presented in your piece.

Almost every time you take in the mail for the day, there is at least one advertisement that will catch your eye. And even that one piece of direct mail has been effective enough to catch your attention in the sea of bills. So what do you think of a marketing world without direct mail? Can you imagine it?