Reasons Why Your Medical Practice Should Use EDDM™

There are many reasons why direct mail is a valuable (and essential) part of medical practice advertising. There are even more reasons now, considering that Every Door Direct Mail™ lowers the cost of in-mail marketing campaigns. The response for this program has been huge and practices all over the country have been taking advantage of its effectiveness.

For a medical practice, some of the reasons to use EDDM™ include:

Gain and Retain Patients

Sending a mailer to new and prospective patients to welcome and introduce them to your practice will enlighten them on your services. There is more of a chance that they will inquire about your services if they receive something in the mail from you. Sending a mailer that pertains to both new and existing patients will be simple. A new patient advertisement can be on the front and an advertisement aimed towards your current patients can be on the back.

Introduce New Services

If you plan on beginning any new services or products that you may be offering in the future, send out a mailer to introduce those new offerings to your patients, new and current. When you introduce something new ahead of time, your patients will be up to date on your practice. The offers that you present to them ahead of time will entice them to look into your practice for their medical needs.

General Information

Do you plan to move your practice or opening a new location? Your patients will appreciate you letting them know ahead of time that you plan to make some changes to your practice. Keep them up to date and they will keep your practice in mind for the future.

Reminders

Remind your patients to come back in for services. Sometimes people are so busy that they forget about their annual physicals, regular check ups, and follow ups. A simple postcard from you will remind them to make an appointment and check on their current health.

Build Patient Database

When you send out a mailer that your customers have to fill out with information and return, it will offer you their contact information. With these mailers returned with information, this is let you collect their information into a database for future marketing ventures.

These are all great ways to reach out to your patients using the EDDM™ program. Remind them that they are important and you appreciate their business to keep them up to date on the happenings around your practice!