The Advantages of Every Door Direct Mail for Retail Businesses

In today's world of digital marketing, it's easy to overlook traditional marketing methods such as direct mail. However, direct mail still remains a powerful tool, especially for retail businesses. One popular direct mail option is Every Door Direct Mail (EDDM) offered by the United States Postal Service (USPS). In a nutshell, EDDM allows businesses to target a specific geographic area without the need for a mailing list or permit. 

In this article, we will explore the advantages of EDDM for retail businesses and provide tips on how to use this marketing strategy for maximum benefits. From increased visibility to cost-effective advertising, EDDM can help retail businesses stand out and reach their target audience in a creative and customizable way. If you're still unsure whether EDDM would be right for you, hopefully, this article will give you a clear answer!

Increased Visibility

When it comes to marketing your retail business, it's important to make sure that your message is reaching the right people. That's where EDDM can be a game-changer. By sending out direct mail pieces to a specific geographic area, you can target your ideal audience and make sure that your message is reaching the people who are most likely to be interested in your products or services.

One of the biggest advantages of EDDM is the increased visibility it offers. This targeted approach allows you to focus your marketing efforts and resources on the people who matter most - your potential customers. By choosing a specific neighborhood or zip code, you can ensure that your message is reaching the people who are most likely to visit your store and make a purchase.

There are two key aspects of increased visibility that are worth mentioning - targeted audience and wide reach. Let's discuss them in more detail.

Targeted Audience

If you're a retail business with a physical storefront, you know how important it is to attract local customers. That's where Every Door Direct Mail (EDDM) comes in. With EDDM, you can target your audience by geographic location, allowing you to reach the people who are most likely to visit your store and make a purchase.

By choosing a specific neighborhood or zip code, you can ensure that your message is reaching the right people - those who live or work in your area. This targeted approach can be especially helpful for retail businesses that are looking to stand out in a crowded market and differentiate themselves from their competitors. By focusing your marketing efforts on the people who are most likely to be interested in your products or services, you can increase the likelihood of converting them into loyal customers.

Wide Reach

With Every Door Direct Mail (EDDM), retail businesses can have the best of both worlds - a targeted approach and a wide reach. While EDDM allows businesses to focus their marketing efforts on a specific geographic area, it also offers a broad reach by delivering mail to every household and business in that area.

This means that businesses can reach a large number of people with their message, even if they're not familiar with the business yet. This can be especially helpful for retail businesses that are looking to expand their customer base and attract new customers to their store. By introducing themselves to potential customers through EDDM, businesses can build awareness and generate interest in their products or services.

Overall, the combination of targeted approach and wide reach offered by EDDM can help retail businesses reach their marketing goals and achieve success in a competitive marketplace.

Cost-Effective Advertising

One of the biggest advantages of Every Door Direct Mail (EDDM) for retail businesses is that it's a cost-effective advertising option. Unlike other forms of advertising, such as TV or radio ads, EDDM allows businesses to reach a large number of people without breaking the bank.

No Need to Purchase a Mailing List

Traditional direct mail campaigns can be expensive for retail businesses, as they often require purchasing a mailing list. However, with EDDM, businesses can eliminate this expense altogether.

EDDM allows businesses to target their audience by geographic location, without needing to purchase a mailing list. This means that you can save money while still reaching the right people with your message. Additionally, EDDM provides retail 

businesses with the flexibility to choose specific neighborhoods or zip codes where they believe their target audience is most likely to be found.

Volume Discounts

When it comes to direct mail marketing, the cost per piece can add up quickly, especially for retail businesses. However, Every Door Direct Mail (EDDM) offers a way to save money through volume discounts.

The United States Postal Service (USPS) offers volume discounts for businesses that send out a large number of mail pieces through EDDM. As businesses send out more mail pieces, the cost per piece decreases, resulting in significant cost savings. These volume discounts can be particularly helpful for small retail businesses that are looking to maximize their marketing budget. 

Creativity and Customization

Every Door Direct Mail (EDDM) offers retail businesses the ability to be creative and customizable with their direct mail pieces. Unlike traditional direct mail campaigns, EDDM does not have strict requirements for the size or format of direct mailers. This means that businesses can get creative with their designs and choose a format that best showcases their brand and message. Let’s examine these advantages further.

Customization

One of the best things about EDDM is the ability to customize mail pieces to specific neighborhoods or zip codes. This means that businesses can tailor their message to the unique interests and demographics of each area they are targeting, making their message more relevant and engaging to their audience.

Retail businesses can also take advantage of customization options, such as adding promotional offers or coupons to their mail pieces. This can be a great way to incentivize customers to visit their store and make a purchase. By including a discount or special offer, businesses can not only increase foot traffic to their physical store but also drive sales.

Brand Recognition

EDDM can provide retail businesses with a fantastic opportunity to showcase their creative side and build brand recognition. By designing mail pieces that are visually appealing and reflect the brand's personality and message, businesses can catch the attention of potential customers. And the more creative and memorable the mail piece is, the more likely it is to leave a lasting impression on the customer.

Consistency in using creative design and branding in their EDDM campaigns can help businesses establish a strong brand recognition and attract customer loyalty. In a highly competitive market, standing out and making a lasting impression on potential customers is essential. With EDDM, businesses can leverage the power of creativity and branding to effectively communicate their message and drive sales.

How to Use EDDM For Maximum Benefits

While EDDM offers many advantages, to achieve the maximum benefits, retail businesses need to use it strategically. Below, you'll find some of our tips for using EDDM effectively:

1. Define your target audience and select the right geographic area: Before starting an EDDM campaign, businesses need to identify their target audience and select the right geographic area to reach them. Analyzing demographic data, such as age, gender, income, and interests, can help businesses choose the most appropriate areas for their campaigns.
   
   
2. Design an eye-catching mail piece: The mail piece is the centerpiece of an EDDM campaign, and it needs to be visually appealing and attention-grabbing. Retail businesses should aim to create something that stands out from the rest of the mail and reflects their brand's personality and message.
   
   
3. Include a call to action: To drive traffic to their physical store or website, businesses need to include a clear call to action in their mailers. Whether it's a promotional offer, discount coupon, or a request for customers to visit their store, the call to action should be straightforward and easy to understand, urging your target audience to take a specific action.
   
   
4. Track and analyze the results: To measure the effectiveness of their EDDM campaign, retail businesses need to track and analyze the results. They should pay attention to the response rate, conversion rate, and other metrics to assess the campaign's success and make necessary adjustments for future campaigns.

By following these tips, retail businesses can use EDDM to its full potential and reap the maximum benefits of this cost-effective and targeted advertising method.

Final Thoughts

Every Door Direct Mail is an effective marketing strategy that retail businesses can use to increase their visibility and reach a targeted audience without breaking the bank. By customizing their mail pieces and showcasing their creativity, they can also establish brand recognition and attract customer loyalty, driving more sales, which is the ultimate business goal. With the many benefits that EDDM offers, it's no wonder why it has become a popular choice for retail businesses.

If you're a retail business owner looking to increase your sales and customer base, consider using EDDM as part of your marketing strategy. With the ability to reach a large number of potential customers in your target area, EDDM can help you expand your business and achieve your goals. Don't hesitate to explore the possibilities of EDDM and take advantage of this cost-effective and impactful marketing solution.

Grow Your Business With Taradel

If you have any questions or need assistance with your EDDM campaign, please feel free to contact us. Our team is dedicated to supporting you throughout the process and ensuring that all your marketing campaigns bring you the best results possible. Let us help you reach your marketing goals and grow your business!