Being Politically Correct with Direct Mail

Planning for a direct mailer this upcoming holiday season? When the words "holiday season" are uttered, there are so many holidays involved. October has Halloween and November has Thanksgiving, but December is the month that becomes confusing. With so many cultures in the US that celebrate December differently, your direct mailer for the holiday season has to be able to appeal to everyone. So the more reason you have to be careful when you direct mail during this time. You don't want to exclude anyone from your business.

When you are looking to attract a lot eyes to your piece in the mail, the use of color is very important. Color is very emotion based. Your mailer can be festive but not just red and green. To not exclude any prospective customers available to you, you can attract them by using bold and jovial colors that still make people think of joyful times when seeing your mailer. With all the different holidays, businesses need to be careful with how their mailers are themed. Being too specific can be detrimental to the success of your mailer.

Keep the holiday season in mind. It is a broad noun and that's what you want to gear towards. When you mail a piece that is specifically geared towards Christmas on it, for those people who don't celebrate Christmas, they may feel left out or they may question if your service is available for them. You want to stay broad and attract anyone and everyone who is interested. Everyone should have a chance to act on your holiday mailer and you want to provide that extra push for them to act immediately.

Your direct mailer will increase your chances of sales in this coming holiday season if you do it right. Be inviting and wide-ranging and your direct mail piece will be welcomed by everyone!