Best Times To Direct Mail

When will be the best times to use the Every Door Direct Mail (EDDM) Program for direct mail? For restaurants, almost anytime is a good time to mail due to the versatility of the industry. Everyone has to eat and restaurants have definitely benefited from direct mailing menus straight to their customers. The easier and more available you make your restaurant, the more customers you will bring in!

Grand Opening

When opening a new restaurant, that will be one of the most ideal times to utilize the EDDM Program. You want to introduce yourself to the neighborhood before you open so that your prospective customers know the items that you offer and they can bring in your mailed coupons for their first time dining with you.

Sporting seasons

Sporting events that encourage people to get together and enjoy a game of any sporting event usually involves food. So when you advertise and offer value meals ahead of time before the event, your customer will have time to look at your menu and decide on what items to include in their sports day menu.

General Ordinary Time

Restaurants make EDDM mailing even easier on themselves because everyone has to eat at least twice a day and that makes deciding when to mail that much simpler. You also don't want to hit mailboxes when there is a holiday around the corner. Weekends are usually when people go out to eat and you want to advertise during the week that most of the general public will be home to receive your mailer and make plans for the weekend!

Restaurants can use the EDDM Program almost everyday. With the restaurant industry being so broad, it makes the mailing process so much easier. The timing for EDDM is generally ideal to mail and you can reach a lot of customers at one time!