Business Versus Consumer

Before rolling out the Every Door Direct Mail (EDDM) Program, the US Postal Service (USPS) had to do their homework. Their research concluded that there is a "disconnect" between businesses and their consumers. When business owners were surveyed, only 36% of them thought that their consumers valued what is presented to them through their mailboxes daily. On the other hand, 64% of consumers surveyed answered that they value their daily mail. This shows that consumers still enjoy sorting through the mail every day to see the new offers that are presented.

When the consumers were surveyed, they responded that the offers delivered to them are valuable and that they pay attention to what they are receiving. Direct mail gives off a personal feel and it allows your consumer to feel comfortable with your offers. Consumers that are planning to make big purchase decisions are looking for deals and promotions that will benefit them to save money. The percentage of consumers who value direct mail know how private it is and therefore they prefer it more than digital email, social media, and SMS. Not to say that companies need to ditch digital media altogether, but to incorporate direct mail to marketing campaigns will be a smart move.

The businesses that want to present value to their customers should us the EDDM program because of the statistic above. What better statistic than more than half of your targeted area wanting to receive your mailer? The EDDM mailing process is simple and it offers more reason for your business to advertise through it. Who wouldn't want to engage an easy marketing campaign that will produce great results and involves minimal stress?

The EDDM program is for businesses that want to reach their customers in a personal way. Your customers will build a connection with your company right off the bat with direct mail because they want to see what you have to offer!