Catalog Direct Mailing

According to Deliver Magazine, powered by the US Postal Service, "15% of all consumers receiving at least a catalog" from a particular company, later made a purchase on the company's website. Consider all the things you can do with a catalog: advertise retail products, offer information, and present coupons. Catalogs are meant to be read and kept for later use. Whether you are offering a lot of information about your company, all the products that you offer, or all the services that you provide, a catalog can be utilized to accomplish any of those tasks.

Retail companies will use catalogs to present their products to their consumers. It is especially useful when they are having a sale on last season's items. Typically when consumers see SALE, they're going to look at what's inside. You want to gain the attention of those frugal shoppers looking to save a few bucks, in this economy, saving every little bit counts. By having the catalog directly mailed to them, it will save them a trip to the busy retail stores and it encourages online purchasing on your website. And with the holiday season around the corner, shopping is even more hectic. So send a catalog to encourage your shoppers to start shopping online early without having to go through all the struggles at the retail stores.

When companies want to offer a lot of information, they can use a direct mailed booklet to include all the vital information without having to try and squeeze it all onto a smaller piece. And of course, you can always supplement your catalog information and offers with a simple postcard. The printing will be cheaper for the postcards and you are able to reach out to your customer again. Advertising should be constant and consistent. You want to touch your customers many times in a few months so that you can keep them constantly engaged to your business to close a transaction or sale.

Many companies offer coupon designing and printing services for other companies. To have a booklet chock full of coupons printed and direct mailed is a brilliant idea; it saves consumers money and generates sales for the businesses. Generally, this is provided locally, meaning the local retailers and various businesses all get in on the printing and mailing together. A booklet of information with coupons will encourage local consumption that will boost the local economy.

All direct mail pieces can spark interest and business transactions. The keys to success is to know what you want to present, who you want to present it to, and when is the ideal time to do the mailing.

For the best results in direct mailing, look to the Every Door Direct Mail Program!