Choose a New Persepctive for Advertising

Let's say you wanted to saturate an area with a lawn care flyer through the Every Door Direct Mail (EDDM) Program to promote your business and you have no idea where to start. You just know you want to advertise and get your name out there; which is great! But what about the piece that you are actually mailing, what kind of information should you put on it? What can be excluded? Should you list all your services? Include pictures? What kind of offers? Testimonials? What size: large or small?

Lots of questions for such a simple process. But you want your mailer to be the best that it can be to attract all those prospective customers! To optimize your results with your mailer, you have to keep those questions in mind so that you can benefit from this mailer to its full potential. Even if you are just looking to introduce your brand to new customers, you can use the EDDM Program to promote it.

When you are planning your mailer, the best way to gain the most out of it will be to look at your mailer from a new customer's point of view. Consider a customer who doesn't know anything about your brand or your company, how can you appeal to them with all the right information and make them want to come to you for your lawn maintenance services?

By looking at advertising from your customer's POV you can determine how and where to begin to combat those advertising questions. The best place to start is with this question "What is my main goal with this mailing campaign?" Your answer will point you in the direction that you want. It makes it easy for you to map out your road to EDDM success by knowing what your goals are and what is the best path to get there!