Constant And Consistent Mailings

It's not rocket science to execute successful, sales increasing mailings. Though, there is a formula that definitely facilitates the optimization of direct mailings. The formula is simple; an important message delivered by an eye catching creative, add in a few great offers that is executed constantly and consistently will equal a profitable mailing campaign. The more you stick to that formula, you will be good to go when you plan to embark on a direct mailing campaign.

A campaign consists of many mailings. A one shot mailing is definitely a great way to get out there and reach your customers. But the way to generate sales revenue is to continuous mailing. The more that you touch your customers, the more likely that they will remember and reach out to your business for products and services.

First you mail out an initial jumbo flyer. Flyers offer space for information. The more space you have to introduce yourself and your services, the clearer your message will be to your customer. When you have a lot of space to work with, you can offer important information paired with sharp pictures and great value deals without cluttering up the piece. Flyers typically are used as beginning informational mail pieces. They can be very versatile and you can use them in so many different ways.

Your second mailing should be a smaller piece, something along the lines of a postcard that will still be eye catching and offer great deals. You don't have to put as much information on this second mailer because you have already introduced yourself in your first mailer. You want to refresh your customers on your business but not as full disclosed as the flyer.

When you are consistently mailing to your customers, they know you are always available and ready for their business! This makes your business stand out amongst your competitors because you are reaching out directly and that saves your customer from having to look around at your competitors.