Direct Mail More Visible

Studies upon studies have been conducted on direct mail and they have all proven the same result: direct mail it works. Statistics researched by the US Postal Service show that 81% of the US households scan or read their mail that they receive. This offers a big chance for businesses to make an impact on their consumers. With the majority of people scanning their mail as it comes in daily, there is a huge chance that a business doing direct mail will receive a response. Even if consumer initiative is not taken immediately, there is an 81% chance that the company's brand awareness will increase.

The goal of any direct mail is to encourage a certain action or attitude. When the chance of visibility is so high, businesses will have a higher success rate with direct mailing than many other marketing strategies. This means that 8 out of 10 households that you mail to will scan your advertisement; the more reason to make it count!

Of course there will be bills and even your competitors in the daily mail mix, but when you use the US Postal Service's Every Door Direct Mail Program, your flyer or postcard is sure to stand out! With 81% of your targeted consumers reading your information and scanning your offers, there is a big possibility that your mailer will be responded to.

The important parts of your mailer: the sales copy, your offers, and the general design all play a big part in how effective your mailer is. Getting noticed is the first step and even though you have an amazing chance to being seen in the mail, you still have to work at creating the response that you want. Being seen is not the only aspect that will increase your sales and leads. You have to get noticed and persuade your customer to react to your piece.