Direct Mailing Increases
Published by
Chris Barr
on
Direct mailing continues to be one of the best marketing tools available. According to studies, in 2011, more than 5 billion pieces of direct mail were mailed compared to 3.6 billion in 2010. The Every Door Direct Mail (EDDM) program plays a big role in the distribution of advertisements that are received as of recently. With direct mail statistics soaring to new heights, the effectiveness of direct mail has also increased. Many businesses are using the EDDM Program and the US Postal Service (USPS) has refined the program to be as efficient as possible. More businesses want to use this traditional marketing technique with a twist to complement their current advertising efforts. The use of direct marketing has increased to staggering numbers, a lot having to do with the EDDM program.
A 1.4 billion increase in pieces that are directly mailed over just one year is an amazing amount. The number of businesses using direct mail to promote their business has definitely increased due to how simple the EDDM program has made direct mail. Not only do businesses use the EDDM program, there are a wide range of companies that can benefit from this direct mail program. All types of industries can use the EDDM program to promote anything. This program offers so much versatility that any kind of company can receive a response to their mailings.
Consumers receive mail everyday and, as much as they say they don't, they prefer to get advertisements and promotions from companies though the mail then email. The more you send your mailers physically rather than electronically, the more personal your message becomes to your recipient.
Companies have increased their budgets to fit in direct mailing, while customers are looking for more discounts to products and services. When customers make big buying decisions, they are now focused on the deals and how they are able to save money and benefit when working with a specific company. With companies using EDDM to reach customers with coupons and deals, it definitely makes the buying decision easier for the consumer who is receiving and increases sales for the company that is mailing!