Be Prepared: Mail Early

If you haven't already started to plan a holiday marketing campaign for your local retail business with the Every Door Direct Mail Program, then it's time you began! Starting to plan early will relieve any stress and deadline crunching. You never want to mail on a time crunch because it will incorporate stress and the more stress involved, the harder and more grueling the process becomes. But lucky you, there are companies that can have the production and mail preparation done in about two weeks for your mailer to be in mailboxes. So there is still time, but no dilly-daddling!

You want to be prepared and on time. So keep yourself on a timeline so that you can expect your pieces in homes before the holiday hits. You always want your pieces to be in your customers' mailboxes with enough time for them to receive, read, and register it. Give them time to mull over the information and offers that you presented. This allows your customers to understand your promotion and gives them a week or two to make a decision.

Yes, let them take their time to digest your information but there should be some sort of expiration date so that they know this is a holiday only special. You don't want people to bring in your holiday coupon and redeem it in February. You want to incorporate value to your retail location so that they feel compelled to browse your selection as soon as possible to get the best deals early.

Especially with holidays right around the corner, the month or two before is peak advertising time for retail stores. This is your time to shine and blow all the other retailers out of the water by dazzling your local customers with your perfectly timed mailer and value packed coupons.