Most contractors already use direct mail to generate phone leads, drive traffic to websites, and increase sales. Because when it comes to reaching homeowners with powerful offers that REALLY work, direct mail is king.
Sure, you can use email, Facebook, and Twitter to increase sales too, but if you think about it, many of the e-marketing solutions simply keep your current customers or prospects engaged. Rarely do new customers find you on social media, and convert into paying customers (unless they pick up the phone and call you). New customer acquisition typically requires an entirely different approach -- a direct approach.
To locate prospects, engage them, and "force" them to contact you immediately, you must have a laser-like focus and one or more compelling offers. By mailing a giant-sized flyer or postcard, loaded with benefits, directly to a local homeowner, you can generate massive response rates and open a new revenue stream.
You can also use call-tracking phone numbers, coupons, or campaign-specific URLs to track your response rates. This enables you to split test different offers and improve your marketing campaign results over time.
The "big box" providers do the exact same thing. It works.
Over the years, we have worked with hundreds of general contractors servicing the following industries:
- Construction & Builders
- Roofing
- Lawn & Landscape
- Siding
- Window Repair & Replacement
- HVAC
- Concrete & Masonry
- Energy & Renewable Energy
- Plumbing
- Electrical
Still unsure about direct mail? Read these reviews from real business owners in the USA...
"I'm losing my voice from answering all of the phone calls! We're receiving a very, very, very good response."
Tiziana J.
Home Improvement Business Owner
"We hit a homerun mailing out those flyers. We were at the point of hoping our crew would be busy the next day&ellipsis; now we have backlog for several months!"
Jerry H.
Home Foundations Business Owner
"As soon as the mailers hit, we started getting phone calls left and right. When it's all said and done, we'll do around $120,000 in sales from our $3,000 investment into direct mail marketing."
Chris K.
Landscaping Business Owner
"EveryDoorDirectMail.com is great to work with! Very fast, and very professional!"
Kevin P.
Roofing Business Owner
"Your team was excellent to work with and a huge help in designing our mailer. We would NEVER have seen this quality had we tried to do this ourselves!"
Trent C.
Property Management Business Owner
The bottom line is that every homeowner within your service area should receive your offers, in the mail, on a consistent basis. Use direct mail to generate quick cash flow, build a reputable brand, and grow your business both short-term and long-term.
Order direct mail in 10 minutes or less, online!