Earning Sympathy Through EDDM

Not only is the Every Door Direct Mail (EDDM) Program effective for profit seeking companies, non-profits looking to help others in need can use this program. Plenty of businesses have used this program enough to know that it is effective because everything comes down to attractiveness and benefits. The recipients of your mail through the EDDM program have to see the benefit in helping out your cause for them to feel compelled to donate. When you want to raise funds for disaster relief, contribute to medical research, save the lives of people and animals, or putting out a public safety announcement, this program can help you reach a wide range of people at one time.

No matter what cause you support, direct mail will be a useful tool. Not only are the donations received put towards tools and programs that can be used to help the needy but it can also save lives. Many people don't realize the importance of every dollar. You, as a non-profit organization, have to enlighten those in your local areas around you to appreciate their blessings and help others.

Your EDDM mailer will not only be the door to donations, but it can be the bridge to education. The people in your local area may have never even heard of your cause and they are definitely not going give to you if they're not sure of the implications. Money is something that can be made but hard to give up. In your mailer, how you explain your cause to your prospective donors, how you ask for the donation, and how you follow up are all important.

Using the right wording you will gain the trust and sympathy of prospective donors and that will ultimately lead to their donation to your cause. Remember, "It's not what you say, it's how you say it," so when you plan the copy for your EDDM mailer, you have to be careful as to how you word your information and donation invitation to provoke compassion that will lead to donations.