Non-profit organizations are always on a tight budget - just like any other business. With so many costs to consider, it is very common for non-profits to look into new or low-cost ways to advertise and raise funds. From guerilla marketing techniques, to controversial awareness building campaigns, non-profits have to operate in a way that maximizes exposure, and donations, without breaking the bank.
With this in mind, the Every Door Direct Mail™ (EDDM) program from the US Postal Service® is now the go-to advertising medium for non-profits.
No other form of marketing delivers information to prospective supporters (and potential donors!) faster, more directly, or more cost-efficiently than EDDM™.
The best way for non-profits to advertise and generate high response rates, with donations, will be to print and mail collateral with a one-stop-shop that also handles the mailing legwork. With less time organizing, less manpower required, and less confusion as to the mailing processes, the non-profit has more time to focus on operations that require dedicated manpower and human services. Additionally, there aren't any significant cost-savings involved with trying to "mail it yourself" when considering the bulk quantities that most non-profits tend to mail at a time. For example, a non-profit can order a turnkey EDDM program online, for as low as #Post#.22 per home - all inclusive (postage included too!).
The bigger your flyer or postcard the better, because with a non-profit mailer, you want your organization's purpose to stand out. This will encourage your prospective donors to inquire about your organization and make donations for causes that they support as individuals. You want to gain not only donations, but also volunteers and "ambassadors" that will help spread the word. Those that feel strongly enough to donate, may also be viable candidates for volunteer work and help your organization grow. Both donations, and volunteers, will help your cause move in the right direction.
The more focused your direct mail message is, the easier it is for your donors to understand the cause, and offer their support. When your message is clear and concise, your EDDM mailer will be more effective and generate better response rates. You want to catch your donors' attention with a beautifully designed mailer. Possibly offering a small gift, or token of appreciation, can also help push potential donors over the edge.
Remember, always keep your message focused and positive. Offer benefits in return for services and financial assistance. With these tips in mind, your non-profit Every Door Direct Mail™ campaign will be positioned for large-scale success.