A smart salesman once said, "A salesman, like the storage battery in your car, is constantly discharging energy. Unless he is recharged at frequent intervals he soon runs dry. This is one of the greatest responsibilities of sales leadership."
In the car business, one golden rule is paramount to your success:
The more prospects you get to your lot, the more metal you will sell.
Prospects are the energy re-charge your sales team needs. Nothing takes a struggling salesman from zero to hero faster than a big sell (or multiple sells). And the only way to keep the energy high and cash flow positive, is to "drive" prospective customers to your lot in numbers.
Welcome to Every Door Direct Mail®, the ultimate sales slump-buster.
EDDM® is a service created by the USPS® to help business owners reach every local home more affordably. The service enables advertisers (aka: car dealership GMs) to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services. In fact, you can launch dealership direct mail campaigns online, in ten minutes or less.
So how can you maximize your ROI when it comes to advertising with Every Door Direct Mail®?
Try These 5 Proven Car Dealership Offer Ideas:
- Guarantee Credit Approval
Nothing worries a car-buyer more than the payment piece of the equation. This is especially true when dealing with a demographic whom may have less-than-perfect credit. Cash-in on this fact, while eliminating sales friction, by offering Guaranteed Credit Approval (where possible). Crank this offer up a notch with "Or we'll give you $1000 Cash!" - No Payments --Until Later
Car buyers want all of the perks of a new car, without the payments. Offer low financing (or even 0% where applicable) and then follow with "No Payment for 3 Months!" This startegy is especially powerful in the used car space. - MSRP Discounts
By now you're probably noticing that "pricing" and "payments" are really important when it comes to direct mail offers. Leverage this universal truth by offering deep discounts off of MSRP. For example, sell a premium SUV for "$10,000 Off MSRP." Price shoppers, especially those who can afford new luxury vehicles, will notice. - Test Drive Gift Cards
This is a very popular promotion via direct mail. Offer any customer a $25 gift card (ie: Gas Card) with their test drive. And remember, make sure your salesman rides with the customer and directs them to "Park your new car in the sold line, so nobody else tried to buy it..." on the way back ;) - Promote Exclusive Service Offers
Service work is a great way to generate revenue and drive car-buying prospects to your lot. Offer FREE diagnostics, oil change specials, FREE loaner cars, and more to attract potential buyers. This will help generate cash flow and build local relationships at the same time.
See why some of the best-selling dealerships in the country are raving about Every Door Direct Mail®. Reach more homes for less, and boost your sales with just a few clicks.