Effective Advertising

The American Marketing Association of Chicago defines advertising as "any form of non-personal presentation or promotion of ideas, goods or services, by an identified sponsor." Different forms of advertising are, but not limited to, signs, flyers, and direct mailings. Anything that represents your company without human promotion is considered advertising. When contemplating any form of advertising, the first thing to consider is how you want your consumers to view your company in your advertisement.

Effective advertising is one of the base tools that contribute to a successful business. When you have an effective marketing plan in place, the more successful your business will be. You have to stay in the mind and eyes of your prospective and current customers. It is important to maintain a constant connection wit your customers because the more you touch them, whether through direct mail, flyers, banners, or signs, the more your company will be in the back of their subconscious. This makes them think of you when they need to look to a company in your industry for services.

In advertising, you need your customers to be interested in your company. Keeping yourself interesting when you develop any marketing material is the key to gaining customers. For small businesses the trick is to stand out in advertising. You want to present your offer as a solution to their problem in a way that they will be intrigued to try you out. When consumers receive direct mail in their mailboxes, it is preferred over the bombarding of emails received daily.

How you deliver your advertising also makes your company stand out over competitors. If everyone is advertising digitally or mainly on website, then you using a direct mailer will definitely pay off. A direct mailer allows you to get into the homes of your consumers by targeting those customers that will most benefit from your services. This saves you money and it adds a more personal touch to your advertising.