Saying that non-profit organizations have it tough is an understatement. They have to work twice as hard to educate people on their cause and generate donations without offering anything in return besides self gratification for their donors. Making a cause attractive to a donor will prove to be a challenge but with the right tools and resources, any non-profit can connect to their donors. To build awareness for non-profits the Every Door Direct Mail program is very helpful. For an organization that wants to maintain a broad target audience, this program will be perfect!
To make things easy for non-profits, the EDDM program lets these organizations increase their awareness and encourage more donations by targeting areas that will most benefit them. The easiest way to know what areas will produce the most donations will be to refine and define your target audience geographically.
With your initial EDDM mailer, start with a radius in your local area so that your closest prospective donors are informed of your cause. The closer to home that the cause is people have more of a connection to it, and that encourages more donations. To gain the best donation response rates, starting with a wide net to reach all possible donors to catch all the local donations.
After your initial EDDM mailer, you can refine and define those areas that were most responsive to your mailer the first time around. The way to gauge any response is keep track of who you are mailing to and who is donating after your mailer has hit homes. For non-profits, this is most important because with a limited budget, you don't want to keep mailing to those that are not responding back.
Once you have a few Every Door Direct Mail mailings under your belt, you can then gauge where your donations are coming from and who is donating to you in response to your mailer. This will let you target these areas specifically in the future to gain the most out of all the mailers!
All About Non-Profit Direct Mail.