Finding the Right Designer for Your EDDM Pieces

A great design team, or even just one great designer for that matter, is hard to find. You are very lucky when you have found one that has provided fantastic professional designs, offers great customer service with consult, and at a cost that works. Professional custom designs can benefit any company because it makes your advertisement or mailing piece stand out against competitors. Any advertisement that is customized is going to be one of a kind, specific to one particular company, and adds a touch of personality to a piece.

Professional customized design services can be pricey. Find one that is in your budget and see how they portray your piece. If it's something you like, stick with them, if it's not what you want at all, it is probably best to look for another designer. Every designer has a different style so it may be tough to find one that you are able to work with that knows what you like and how you want your piece to be laid out.

When contemplating if you want to spend the money on a custom design, think of what you and your business needs at the moment. Are design services in the budget? Can you find someone who is experienced and offering services for a great price? Do you like any of the previous designs of this company? Do you think the design will reflect your company and its offerings? These questions are all valid when making the deciding factor of choosing to go with or to forego a custom design. Ask yourself these questions and it will aid in the decision you make for your advertising design.

If you think that custom design is not in your Every Door Direct Mail™ budget at the time, go with a company that offers many different templates so that you can save some money off of a custom design fee. With most of the graphic content already in place, the only thing needed would be to place your logo and your text on to the piece. That does cut down on the cost a bit because it requires less customization. Make a judgment call because you know what is best for your company and what it needs at the time.