Landing Page Best Practices for Higher Conversions

A landing page is a standalone webpage created to be the first thing people see after clicking on a business advertisement. It's where a visitor initially "lands" upon heading to your website, which makes it the first chance you have to make an initial impression.

That's why landing pages have a 160% higher conversion rate than other areas of your website - they give your audience a solid first impression!

Here, we're going to talk about some landing page best practices for conversions. Read on to learn how you can design a solid website and improve landing page performance in 2024.

Match the Messages of Your Ads

You create advertisements for products that you want to sell. Your aim is conversion rate optimization by showing off your best goods and services to entice those browsing for similar items to yours.

People who click on your ads do so because they're enticed by the specific thing you're offering in the advertisement. They expect to learn more about the particular product or service that they've chosen to read more about. To give these potential conversions what they want, your landing page's contents need to match the message of your ads.

Consider the expectations of those who click your ads and what they want to understand better. If you sell both accounting software and technology for developing smartphone apps, make sure that you link accounting-related ads to related software products. That's what clickers want to learn more about.

Tailor Your Message to Multiple Audiences

If you have multiple products that you want to advertise, tailored marketing strategies let you appeal to multiple segments of your target audience. You research your target demographics and learn more about those who want to purchase your products. There will likely be several different types of interested parties.

For example, a company that sells accounting software may divide customers into three categories:

• White-collar businesses looking to improve or automate accounting technology
• Warehouse workers who want to calculate the costs of different shipments
• SaaS resellers who want to partner with you and sell your products

You would make three ads, one to appeal to each section of your target audience.

This means that the images, language, and products would match the specific values and needs of the customers in one specific segment. They would feel that the ads are more personally tailored to them, making them more likely to feel special and click the advertisement.

They'll also understand how your products resolve their specific pain points, which turns clicks into conversions quickly.

Create Strong Calls to Action

A call to action (CTA) tells the customer what they should do while on your webpage. It also offers them an incentive for taking that action.

If you want conversions in the form of leads reaching out to you, "contact us for a free ebook" or "reach out for 10% off your first order" make strong CTAs.

If you aim to sell a platinum SaaS package, a good CTA example would be "purchase your package today to begin meeting your software marketing goals."

This is a fast, efficient, and free way to improve your marketing strategy.

Best practices also dictate that you should keep your CTA above the center of your landing page. It should be visible before the user scrolls down. You also want your headline and unique sales proposition here.

Landing Page Best Practices for Conversions: Web Design Strategies

Taradel doesn't just aim to provide you with a simple service. We offer a partnership and a pathway to help you achieve marketing goals with ease and confidence. Because of this, we talk with you about your specific web design and branding needs before moving forward.

However, there are some clear-cut ways that you can work with us to design an appealing landing page. Make sure to use a simple layout and don't clutter the page up too much. Embrace white space, but make sure that you add images and videos that showcase the products you put in the initial ad that users clicked.

Part of cleaning up your landing page is removing all links to other parts of the site. Navigation menus should also be put away. These are distractions that can direct visitors away from the CTA and conversions.

All fonts should be big, bold, and easy to read. Embrace high-contrast text for readability and keep fonts simple and skimmable. Short sentences and paragraphs also make it easy for consumers to digest your messages.

Make sure that your page works on mobile devices as well as desktops. Since most people access the web from their smartphones, you want something easy to navigate on these devices.

Show Your Products in Action

Boosting brand visibility doesn't just mean directing people to your page; it means showing them what you can do.

Use pictures and videos to show your products in action. If you're selling a physical item that people can use, ask someone to use it on camera. This will make people feel more confident purchasing it since they'll understand the ins and outs of its function.

If you're selling a service, you can put together an ad that shows happy customers using it. A video testimonial is a great option here since a happy client or actor will discuss what they liked about your product. Those who see it will connect with the person in the video and be more likely to purchase it.

Regardless, add some testimonials from real clients who have liked their purchases. These votes of confidence will drive and inspire quicker conversions.

Improve Landing Page Performance Today

Now that you know some landing page best practices for conversions, it's time to boost your clickthrough rate, get contacts from leads, and make sales. Taradel is committed to improving your landing page design and linking it to appropriate ads that meet all segments of your target market.

Whether you want to get inbound links from Google ads, social media advertisements, or direct mail campaigns, we're here to help you stand out from the competition. Plan your campaign today with the help of experts so you can boost conversions ASAP.