Make Your Biz Stand Out with USPS® Every Door Direct Mail™
Published by
Chris Barr
on
In terms of advertising, being different, to an extent, is always better. This distinguishes you from your competitors. When planning a marketing campaign, your first goal should be to stand out - otherwise, the offer won't matter. Keeping this in mind, your marketing should reflect your business in a way that your customers will not forget. Be mindful of all aspects of marketing because one wrong use of a key word in the headline of a piece can throw people off. Any marketing piece should be taken into consideration. All of your hard work goes into making your business a success. Be different and your customers will appreciate your individuality, and often cling to that as a reflection of their own individual uniqueness.
In any mailing campaign, your postcard of flyer has to be special. It has to stand up to all the other daily mail. With the Every Door Direct Mail™ (EDDM™) Program, the size requirements are built so that any postcard or flyer that is sent through the US Post Office® (USPS®) EDDM™ program will be noticeable. The sizes offer something unique to the piece, other than the design itself. These pieces are sized to be visible by being big and bold. Taking advantage of this benefit will ensure that your EDDM™ mailer will not be missed!
Standing out is one of the best goals to have when conducting a marketing campaign. You want to be different than all the others so that your consumer will see the benefits of working with you and not your competitor. Be observant as to what your competitors are doing and configure your mailer so that it makes you unique but still within industry standard.
When customers make the most of the EDDM™ program, they are looking to blanket an area with saturation mail. This program is still new to a lot of business owners. But to the ones that have tried it, it has been very beneficial and revenue generating. The companies who are proactive about the design, mailing, and post mailing aspects of their campaign tend to receive the best results.