Maximize Your Reach with EDDM Printing Today

Over four-fifths of brands planned to increase their EDDM printing budgets in 2025, according to Deep Sync, in part because their effectiveness seems to have increased in the past couple of years. Following suit could help you break free of the crowded online newsfeeds and bloating digital ad costs. Instead, EDDM postcards can put your brand in every relevant mailbox without needing to buy a single list, and can be delivered to every home in an area in just a few days.

Read on to discover how this method of outreach can help you:

• Save on your budget
• Boost your engagement
• Achieve a higher response rate
• Launch your campaign faster

Finally, discover how our staff at Taradel can help you track your results with our online systems, providing you with new tools to implement, test, and refine your efforts, so that each subsequent mail drop performs better than the one before.

Reach Every Neighbor Faster With EDDM Printing

Every-door direct mail marketing, or EDDM marketing, delivers something to every residential and commercial address on a chosen carrier route. It is one of the most effective local marketing strategies, as it allows you to achieve 100% local reach with minimal effort. 

While it does not mean you are engaging in targeted advertising, it can often provide you with sorely needed audience data if you are still unclear about who your target is. It also allows you to skip the fees associated with renting a list of audience data, as the USPS will do the sourcing for you and print the route address on each piece individually.

Statista also recently reported that the USPS has seen a year-on-year decline in the amount of other mail people tend to send and receive each year. As such, there is no better time than now to send our direct mail, as a simple postcard can stand out in an increasingly empty mailbox.

Taradel now makes it even easier, as we offer the Mapfire tool. Mapfire's technology provides you with all the data you need to aim EDDM at exactly the locations you want to target, ensuring more cost-effective marketing due to reduced waste.

If you have an existing customer list that you want to target simultaneously, such as a key demographic in one specific location and a blanket engagement in another, you can do this using Mapfire.

The system is dynamic enough to offer such options, helping you to achieve a campaign that exactly matches your needs. Then, you can save these routes as templates for later use, ensuring you can re-mail them in seconds.

Budget-Savvy Postcard Design

Taradel offers several different sizes for postcards, but our most popular form factor is 6.25" x 9". This size is the largest USPS "standard" size, allowing you to send out a whole campaign without increasing your postage costs.

Work with us or engage a designer of your choice to create a full-color postcard that is more likely to increase engagement without breaking the bank. Examples of how you can do this include:

• Leverage only one side of the postcard if you don't need both
• Include a strong call-to-action to give you a better ROI
• Using genuine reviews or testimonials to boost credibility with your audience
• Pairing discounts with a precise end date to create urgency
• Leading with a dollar-off incentive to show customers tangible savings

Your choice in mailing solutions may also need to change depending on the season, and the specific action you leverage could have a dramatic impact on the local marketing strategies that will work best. For example, spring is often a time of renewal where people feel as if they should "re-try" things or change up their sense of identity. Whereas people tend to spend more in tax-refund season, so aiming key products at them at this time can increase their chances of buying from you.

If you then discover that specific sets of EDDMs, such as specific postcodes, perform better than any other location, then send another mailshot around those locations 30 days later. Doing this can reinforce the message of the first and remind those who were on the fence about the first message or simply wanted to do a little more research, but forgot to engage in the meantime.

Leverage Taradel's All-Inclusive Mailing Engine

Our engine unites many parts of the EDDM effort to make it easier to create and send out mailshots to people all across the United States. We unite every part of the process in our user-friendly reporting dashboard to make developing and refining ad efforts easier, including:

• Design
• Targeting
• Printing
• Tracking

We also understand that our customers often need to reuse previous designs. As such, we store any previous mailshot efforts so that you can maximize your EDDM reach with minimal effort.

Boost Your ROI With Geo-Synced Digital Ads

At Taradel, we recognize that all forms of advertising can further enhance engagement. After all, there is a good reason that global digital ad spending sits at around $750 billion each year, according to sites like Swydo. However, we are also firm proponents that a holistic approach is best, with a digital effort backing up an already-strong EDDM or direct mail campaign.

We are aware that groups like ROI Amplified report that using multiple marketing channels offers a 24% higher conversion rate than relying solely on one. As such, our platform can help you target Google and Facebook ads, among others. We can help you understand how to do this and ensure that your brand is instantly recognizable to audiences throughout your target region.

Be Ready To Grow Your Local Reach Today 

When your prospects check their mailbox, wouldn't you prefer to have the results of your EDDM printing effort sitting there waiting for them? Taradel's all-in-one platform helps you achieve that and can get it done in minutes, not weeks, offering you business you may have struggled to get before.

Plan your first campaign today with us, and we will help you get your mailshots into people's hands as soon as possible. Get started in minutes and design your first EDDM offer for free today.