Quality Vs. Quantity

An old saying goes "quality over quantity." With the Every Door Direct Mail program, this saying is only half true. For this program, it's more like quality with quantity. Both of these factors need to be satisfied in order for your mailing campaign to be effective. For any industry or business, you want to mail a large amount (typically 2500 or more) because that will give you a better chance of coverage and creating a response. Going hand in hand with that, the design and layout of your mailer has to be attractive to interest customers.

Quantity

How many you mail will affect what kind of response you get. With the low bulk printing and postage rates, many companies can fit a few thousand mailers in their budget. The lower the quantity that you mail, the less of a response that you may see. Smaller quantities limits your advertising coverage and it also limits the people that you hope to reach. The broader your advertising range with the more pieces you mail, the easier it is to reach more customers and improves your chances of a great response.

Quality

With a small budget, you can always mail a small amount of mailers, the main factor that will affect your mailing campaign then would be your design. With an effective sales copy, graphics, and offers, the layout of your mailer will be heightened to attract customers. As your mailer is received, how it is laid out makes a big difference in your response rate. In addition to quantity, you want your mailer to reflect the quality of your business. The more professional your piece looks, the more really interested customers that you will draw in.

Quality and quantity are two big factors in an effective Every Door Direct Mail Campaign. When you mix the two together, an effective design with a large amount for mailing, you will receive a profitable response. So the main goal is to use the Every Door Direct Mail program to reach a lot of people with an eye catching and effective design.