A groundbreaking study by Taradel LLC highlights a surge in multichannel campaigns adopted by small businesses.

This survey was conducted by Taradel via SurveyMonkey® in November 2022 and featured twenty-five questions that were answered by 218 business professionals and advertisers. The purpose of this survey was to generate feedback on small business marketing practices, preferences, and overall efficacy. 

Let’s dive into the results! Below is a chart that depicts the number of marketing channels small businesses are using to propel their growth. 

As you can see, only 11.5% of small businesses today are relying on a single marketing channel. However, In 2023, more than 24% of small businesses were advertising on a sole channel. This alone demonstrates a dramatic increase in multichannel marketing among small businesses.

Why are SMBs switching to the multichannel approach in 2023? Because, It takes 7 impressions to influence customer purchasing decisions.

Engaging with customers on a singular platform is no longer sufficient when it comes to getting people to open their wallets to you. 

Want more insights like these into the world of small businesses? 

Download our free, 22-page report that uncovers the marketing tactics, strategies, and preferences of small businesses across the nation. Plus, get answers to important questions:

• How much do small businesses spend on marketing?
• Which marketing channels deliver the highest ROI?
• What are the biggest challenges facing businesses in 2023?
• Which type of lead is most valuable?
• And so much more!