Restaurant Slow Season Advertising

Just like the saying goes, "if you have time to lean, you have time to clean" in a way, the same can apply to advertising for restaurants. If there is a lull time and your restaurant does not have as many patrons and staying as busy as you want, you have time to do some advertising. Advertising is one of the key points to a successful business. When you advertise effectively, you can steer many more patrons to your restaurant during your slow season.

There isn't a better way to advertise to gain new customers than the Every Door Direct Mail (EDDM) Program. When you want to mail out some offers and coupons to your local area to increase traffic, using this program will benefit your business by reaching new customers and letting them know what you are offering. Your local area would be the best areas to cover for this mailer because they are the closest to you and statistics show that 52% of restaurant goers spend their money in restaurants that are locally owned and operated. Giving back to the hard working community is the base of that statistic. People want to contribute to the restaurants and businesses that are "keeping it in the family" so to speak. Money that is generated from small locally owned businesses gets distributed to improve the local economy to suppliers and producers.

The EDDM program requires a minimal amount of work when you work with a great designing, printing, and mailing company. That company can do everything for you for a low cost all under one roof to minimize the cost of your mailing campaign. When you use the EDDM program to advertise during the slow season, you can blanket your local area and gain awareness from your customers. The best way to reach as many customers as possible with direct mail is to optimize this program to reduce costs, increase awareness, and saturate an area with your advertisement.