A new survey by Taradel LLC highlights strong adoption of multichannel marketing tactics by real estate agents.

In October 2023, Taradel LLC conducted an extensive survey, engaging 40 real estate professionals with a set of twenty-nine questions. The primary objective was to identify prevailing trends, gauge the utilization of marketing tactics, understand preferences, and gather insightful feedback within the dynamic landscape of the U.S. real estate industry. This comprehensive study utilized an online SurveyMonkey questionnaire as the means of administration.

Below we briefly highlight a few of the key findings of this study such as the popularity of multichannel marketing amongst real estate agents.

This chart depicts the number of marketing channels realtors are currently using to propel their growth. 

As you can see, only 5% of realtors today are relying on a single marketing channel to meet their business goals. 

Why have most realtors gone multichannel when it comes to their marketing tactics? Because, It takes 7 impressions on the modern customer to influence customer purchasing decisions.

Engaging with customers on a singular platform is no longer sufficient when it comes to generating sales and conversions. 

Want more insights like these into the future of the real estate industry? Download our free, 23-page report that uncovers the marketing tactics, strategies, and preferences of realtors across the nation. Plus, get answers to important questions:

• Which marketing channels yield the highest ROI for realtors?
• What are the biggest challenges facing the real estate industry in 2024?
• Which type of lead is most valuable for real estate agents?
• How do industry professionals foresee the 2024 housing market? 
• And so much more!