The 2016 National Postal Forum is the Mailing Industry's largest and most comprehensive conference
Running from March 20th to 23rd, thousands of mailing industry professionals gather to review prior year performance, identify trends, unveil new products, learn about industry-changing technologies, and more.
Throughout the mega-event, Daily General Sessions hosted by USPS Executive Leadership provide insight into USPS® product development, integration, pricing, technologies, and mail-based solutions for commercial and non-commercial use.
The Future of Marketing: Integration
Taradel LLC (EveryDoorDirectMail.com), unveiled a powerful new Total Market Coverage (TMC) platform enabling advertisers to combine the efficiencies of both EDDM® and Addressed Mail to reach every target prospect within their market.
Taradel's proprietary, tech-based TMC platform makes it easier than ever before to target prospects, and then design, print, and mail sales-driving postcards or flyers.
Postmaster General and Chief Executive Officer Megan J. Brennan, the first female ever to hold the position, showed her excitement while visiting with Taradel CEO, Jim Fitzgerald, at the event (see photo on right).
"Integrated marketing is the new standard," says Jim Fitzgerald, Taradel Founder and CEO. "Big data, advanced targeting capabilities, and performance analytics across online and offline channels are what advertisers demand. We have built, and continue to enhance, a platform that integrates multiple direct mail products with digital campaigns. The early feedback from advertisers has been amazing."
To learn more about Integrated Marketing solutions call (800) 481-1656.