More small business owners than ever are taking control of their marketing—and self-service platforms are making it possible.
From busy restaurant owners to growing home service pros, more business owners are skipping the agency middlemen and using self-service marketing platforms to take the reins. But what does that actually mean? And why is this shift gaining steam?
Let’s break it down.
What Is a Self-Service Marketing Platform?
Think of a self-service marketing platform like your business’s personal marketing control center. It’s an easy-to-use online tool that lets you plan, create, launch, and track your own marketing campaigns—all without hiring a marketing agency.
Instead of waiting for a third party to build your campaign, make edits, or track performance, you do it all yourself—when you want, how you want, and with full control.
No marketing degree required.
It’s like cooking with a meal kit versus hiring a private chef. You still get expert-level tools and instructions—but you stay in the driver’s seat (and save money doing it).
Rise of the Self-Service Platform
More and more small businesses are taking marketing into their own hands. According to the 2025 Small Business Marketing Survey from Taradel:
- 71% of small business owners prefer using a self-service platform over hiring a marketing agency.
- That’s up from 66% in 2023 and 51% in 2022—a 20% jump in just three years.
This shift isn’t just a passing trend. It’s a reflection of how business owners want to work: fast, flexibly, and with full transparency.
Why Use a Self-Service Platform Instead of an Agency?
💸 1. Cost Savings
Marketing agencies charge for time, talent, and overhead. Self-service platforms skip all that, letting you create professional campaigns at a fraction of the cost.
🔧 2. More Control
Need to swap out a photo, update an offer, or launch a new campaign this afternoon? Self-service means you’re in charge—no waiting on someone else’s timeline.
🚀 3. Ease of Use
Today’s platforms are designed for non-marketers. Step-by-step guides, drag-and-drop tools, and real-time previews make it simple to build and launch campaigns with confidence.
📊 4. Real-Time Tracking
See what’s working and what’s not with built-in analytics. Know how many people saw your ad, scanned your QR code, or called your number—all from one dashboard.
Taradel: Your Self-Service Marketing Partner
At Taradel, we’ve built more than just a tool—we’ve built a full-scale self-service marketing platform designed to make your success easier.
Whether you’re a one-person business or a growing enterprise, our platform gives you everything you need to reach more customers—online and offline—from a single dashboard.
But we know something else too: Your business is your baby. And trusting a new platform can be a big step.
That’s why Taradel is more than just a service. We’re your partner.
Dedicated Support, Every Step of the Way
Need help choosing a design? Setting up targeting? Tracking your results?
Our world-class support team isn’t just here to answer questions—they’re here to collaborate with you. From designing your postcard to mapping your campaign, you’ll have a real person guiding your success.
No bots. No delays. Just real help when you need it most.
Data-Driven Campaigns That Actually Work
What sets Taradel apart? Data. Lots of it.
Every campaign you launch with Taradel is powered by robust data—demographics, geography, household income, consumer behavior, and more—so your marketing reaches the right people at the right time.
We work with trusted data partners to make sure your campaigns aren’t just launched—they’re launched strategically.
A One-Stop Shop for Multichannel Marketing
With Taradel, you can create a complete campaign that reaches customers by:
- Direct Mail
- Google Display Ads
- Facebook and Instagram Ads
- Nextdoor
- Spotify and Hulu
- Email marketing
All from the same place. No juggling multiple platforms or vendors. No confusion. Just total marketing clarity.
Free Tools That Put You in Control
You don’t need to be a designer or data scientist. We’ve got tools to make it easy:
FREE EDDM Postcard Templates
USPS-compliant, professionally designed, and built for industries like restaurants, contractors, dentists, and more.
Mapfire™ Targeting Tool
Pinpoint your best audience with exclusive data and intuitive filters—by location, income, age, and more.
Performance Dashboard
See real-time campaign stats—calls, clicks, and ROI—all in one place.
Final Thoughts: You’re the Marketer Now
At Taradel, we believe every small business owner has an inner marketing genius just waiting to be unleashed.
With our platform, that’s exactly what happens.
You bring the vision. We bring the tools, data, templates, and support to make it happen—fast, affordably, and at scale.
Whether you’re mailing postcards, launching ads, or both—we’re here to help you succeed on your terms.
Ready to take control of your marketing?
Try Taradel’s self-service platform today