Why acquiring real estate clients is so hard — and what to do about it

A version of this article was first published on the Gene Marks blog.

Now Hiring: How to Reach (and Hire) Qualified Candidates in 2022

Over the course of the last few years, the hiring landscape has been drastically, and perhaps...

This is the reason why your marketing is f**ked up

A version of this article was first published on the Gene Marks blog.

Don’t Choose Between Direct Mail and Digital Marketing — Get the Best Results with Both

Aristotle used to teach that virtue was found between two extremes; he called this desired middle...

How to Create a Local Advertising Campaign

Creating a marketing campaign is daunting. Where do you even start?