Unique Mailers

Being unique is one of the key ideas in advertising. When companies differentiate themselves from their competitors, they will gain the upper hand. In direct mailing, the Every Door Direct Mail (EDDM) Program will be perfect for companies who are looking to stand out amongst competitors and gain awareness. The process of deciding what kind of mailer you want to send out is simple. You want to be competitive so the more you differentiate yourself without overwhelming your customer, the more that they will remember you.

The size of your EDDM mailer is important because if it is the same size of a standard envelope, it will be easy to miss in the mail. The smaller the mailer, the less it will get noticed. But on the other hand, you don't want to make it too large that it takes up a lot of space and becomes a nuisance in the mail. You want your piece to offer great visibility with just enough space for information. Your EDDM mailer needs to catch the eye of its recipient by being a size that is just big enough to fit all your offerings but also a unique sized piece so that it doesn't get lost in the mail.

The colors on your EDDM mailer should also make it stand out. Accompanied by a unique size, using vivid and bold colors will be how your mailer won't be missed. To gain the most out of your mailer, the colors in your design needs to give off a positive and inviting feel. The color scheme and theme of your mailer will let your recipient get a feel for the atmosphere of your business. The color scheme on your mailer should reflect your business. Bright colors typically reflect joyful feelings whereas darker colors exude power and professionalism.

The pictures that you include on your mailer should be high quality pictures of your personal business. This creates a more personal touch because your recipients can see your location and your staff with the work that you have done for others. A few testimonials from satisfied customers will also help your mailer increase sales and create the response you want.

All of these aspects of your mailer are important and they will generate new leads for you because of how effectively they are accomplished!