(With Real Examples from Anna’s Air and Heat)
Growing your HVAC business isn’t easy — but it’s absolutely possible with the right strategy. The secret? Reaching more homeowners in your local area — the people actively in need of your services.
Over 70% of HVAC companies fail within the first year — but that doesn’t have to be you. The HVAC industry is competitive, but the businesses that thrive are the ones that strategically connect with their local customer base, build trust, and stay top-of-mind when homeowners need HVAC services.
So, how do you beat the odds and grow your HVAC business? By mastering multichannel marketing with platforms like Every Door Direct Mail (EDDM), Facebook, Nextdoor, and Email.
Let’s take a look at how Anna’s Air and Heat, an HVAC company serving Brevard County, launched a winning multichannel “Spring Fling Giveaway” campaign — and how you can replicate this kind of success.
1. EDDM – Direct Mail is Still King for Local Businesses
Direct mail remains the #1 offline marketing channel for small businesses — and for good reason. Every Door Direct Mail (EDDM) offers a cost-effective way to target local homeowners with precision and impact.
Unlike digital ads that can get lost in the scroll, direct mail provides a personal, tangible connection that homeowners trust.
Why EDDM Works for HVAC Companies
- Target homeowners directly – EDDM lets you reach people who actually own homes — and HVAC systems.
- Precision targeting – With tools like Mapfire, you can filter by homeownership, income level, and household size to get the best bang for your buck.
- High trust format – 76% of consumers trust direct mail when making purchasing decisions.
- Tangible & memorable – Postcards stay visible in homes:
- 36% of recipients save direct mail for later.
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- The average piece stays in the home for 17 days.
Anna’s campaign postcard promoted a free cruise giveaway, four limited-time service offers, and their local, woman-owned identity — all key elements that build trust and encourage response.
2. Facebook – The #1 ROI Driver for Small Businesses in 2025
Facebook is still the dominant social media platform, with over 3 billion users worldwide. Anna’s Air and Heat used a bright, eye-catching graphic (mirrored from the postcard for brand consistency) and clear CTAs like “Book Now” to drive interest in their giveaway and services.
Why Facebook Works
- Hyper-targeted ads – Facebook allows you to target based on age, location, homeownership, and interests.
- Boosted awareness – Social media ads increase brand recognition by up to 80%.
- Retargeting potential – You can re-engage users who visited your site or interacted with your ads.
Facebook Ad Tips
- Use a strong, seasonal CTA (e.g., “Spring into Comfort”)
- Promote time-sensitive offers to create urgency
- Keep graphics aligned with other campaign elements for a seamless experience
3. Nextdoor – The Local Marketing Powerhouse
With one in three U.S. households using Nextdoor and 77% of users being homeowners, this hyperlocal network is a hidden gem for HVAC marketing. Anna’s Air and Heat replicated their creative and messaging here too — ensuring maximum recognition and recall.
Why Nextdoor Works for HVAC Companies
- Hyperlocal focus – You’re reaching verified neighborhood residents, not just anyone online.
- High-intent users – 90%+ of users are decision-makers in the home.
- Referral-driven – 67% of users share business recommendations.
Nextdoor Strategy Tips
- Keep your business profile up-to-date
- Ask happy customers to leave reviews and referrals
- Offer exclusive deals to build neighborly goodwill
4. Email – Reinforce and Remind
📧 Subject Line: Cruise Into Comfort – Book Any Service for a Chance to Win!
Anna’s Air and Heat also used email to close the loop. With 99% of email users checking their inbox daily and an estimated 4.6 billion users globally by 2025, email remains an essential part of any multichannel marketing campaign.
Why Email Works
- Cost-effective reach – No postage required, and you can send reminders multiple times.
- High daily engagement – Email remains the most frequently checked communication channel.
- Perfect for follow-ups – Great for confirming offers, reminding about expiration dates, and linking to appointment scheduling pages.
Why Multichannel Matters: The Integration Effect
The most successful HVAC companies don’t rely on just one platform. Anna’s Air and Heat integrated EDDM, Facebook, Nextdoor, and email to create a campaign that built awareness, generated leads, and nurtured trust.
Key Takeaways:
- 60% of marketers report higher ROI when combining direct mail with digital platforms.
- Consumers spend 30% more time looking at digital ads after being exposed to direct mail.
- Consistent design and messaging across platforms improves brand recall and response rates.
Build Trust. Get More Calls.
Growing your HVAC business comes down to reaching the right homeowners with the right message at the right time.
- Start with EDDM to grab attention in the mailbox
- Use Facebook and Nextdoor to engage digitally
- Follow up with email to drive appointments and reinforce trust
When all channels work together, you don’t just get more impressions — you get more calls, bookings, and loyal customers.
Ready to grow your HVAC business?
Start your multichannel campaign today — all in one place. Whether you're running a seasonal promo or building long-term brand awareness, combining EDDM with digital ads and email is your blueprint for HVAC marketing success.