Who Makes A Difference In EDDM?

Who makes the Every Door Direct Mail (EDDM) Program Effective? To make anything effective and run like clockwork, you have to have the right team behind the process. So who is the Every Door Direct Mail team? That will be the founders of the program who will be doing the distributing the US Postal Service (USPS), the printing company, and of course, you. Every person in this process makes a difference. If you subtract anyone from this equation, there is a huge chunk missing and the mailing campaign will not be complete.

The USPS plays a huge role in any EDDM mailing campaign. They are the ones who will be delivering the pieces! Every Post Office has employees ready to receive direct mail pieces and carriers to take them out everyday. The USPS developed this program to help small business who want to achieve big chain results when marketing.

The printing company that you choose to print your pieces is crucial. You want to make sure they know what they are doing and the print quality is superior. A printing company that offers big chain printing results at a low price is hard to find. When you do find a printing company whose prices are in your budget to print your direct mail pieces, hold on tight, they are hard to find! Even better is if you can find a printing company that offers design and mailing services — a one stop shop for mailing!

The production side of your mailer is important, but YOU also play a big role in how effective your mailer is. You providing your expertise of your industry and your business will make the difference in any mailer. And also post mailer, how you handle the customers that come in will affect your conversion rate from new customer to loyal customer.

Everyone plays a big role in the effectiveness of an EDDM campaign. The best way to ensure a smooth process is to all work together and cooperate as much as possible. It can be a difficult process but if everyone works together, it makes things simple and very well worth it!