Small business owners advertise like the "big box" chains using Every Door Direct Mail™ from the USPS®.
More than 95% of people in America, with a mailbox, do the same thing every day - check the mail.
In a world of countless emails, tweets, posts, videos, and text messages, direct mail has stood the test of time, continuing to deliver amazing ROI potential across virtually all industries.
Direct mail impacts the recipient on multiple levels, something digital media fails to accomplish, by delivering a tangible offer and physical experience via a recognized, trusted, and authoritative medium. When is the last time an email made a huge impression on you? When is the last time a tweet made you go out and buy something? How often do you delete emails before you read them (or see the offer in the first place)?
One of the major disadvantages of digital marketing, in comparison with direct mail, is that your results often depend not only on the advertisement itself --but on the quality and usability of your website, landing pages, checkout process, online reviews, and dozens of other factors.
This can shift the consumer's focus away from your product/service/offer and on to your weaknesses (poor web design, online competitors, etc.). When that shift occurs, you lose money. Lots and lots of money.
But why does direct mail still work in a digital age?
It's real, it's tangible, it's trustworthy (only serious businesses send out direct mail --because it costs money), it has charm, it stands out, it has high visibility, you don't need battery power to read it, you don't need wifi to receive it, and based on the physical interaction between you and the offer(s), a deeper experience/memory/connection develops between you and the brand.
Still not convinced?
Look at these jaw-dropping results from real small business owners who used EveryDoorDirectMail.com:
• A pizzeria in NJ increased sales 47% by mailing takeout menus to local homes
• A medical practice in GA received 10 new patients in one week
• A contractor in VA booked $100K+ in new business with a $3K EDDM™ spend
• A spa/salon in NYC brought in new clients every day of the week
• A pool service wrote, "Our investment has paid for itself FIVE TIMES OVER"
• A restaurant in New Hampshire doubled sales in one week
So, the next time you think about promoting your small business or organization -- consider direct mail. To this day, no other advertising medium provides better ROI potential than direct mail when it comes to small-budget marketing options.