De-stress With EDDM
The Every Door Direct Mail (EDDM) Program allows many different types of industries to benefit from its success. For companies that don't normally do constant advertising, such as spa centers, can definitely take advantage of how easy it is to promote to their customers. When spas want to promote new specials or packages, their mailing piece has to reflect a stress free relaxing environment. That means that the piece has to present the information and offers in natural tones that will immediate put the reader at ease when they read it.
Spas are typically categorized as natural, soothing, and relaxing. So spa mail pieces need to mirror that impression. Using neutral tones such as paler colors gives the reader a feeling of relaxation when they first lay eyes on it. When companies do advertising, they want to stand out against all others. When spas advertise to prospective customers, they have to reflect the great services they offer and how they can help their customers unwind and slow down from a hectic day.
Spa mailing templates have to radiate a feeling of relaxation. You want your customers to know they can trust you to relieve their daily stress and enhance them spiritually. When people look at spa advertisements, if designed correctly, they will urge your reader to come in for a spa treatment or even better, a spa retreat. Life in general is so hectic with busy schedules and meetings, people have to know that it will eventually wear them down if they don't take some time to de-stress. When you advertise your spa treatments with a great offer, you will gain a response because, with busy schedules, people tend to forget how much they are in need of some rest and relaxation.
When you offer a great discounted price, for one spa treatment or a bundled package, you can rest assured that people will take advantage of it. Many busy people just need to be reminded that they need to take care of their body, mentally and physically, to prevent getting burnt out. When people lose track of how busy they are, they just need one advertisement to point them in the right direction!