How Landscaping Businesses Win With Repeat Direct Mail Campaigns

Inside a successful 3-mailer campaign that grew leads and brand recognition.

For landscaping companies, standing out in a crowded market isn’t just about great curb appeal—it’s about smart, consistent marketing. One postcard might plant the seed,  but it’s consistent follow-up that grows your customer base. 

That’s where the 3 Mail Drop comes in. By sending three targeted postcards to the same neighborhood, businesses can build trust, boost recognition, and increase response rates with every drop.

Why the 3 Mail Drop Works

Businesses that send at least three direct mail pieces per campaign see response rates increase by up to 50%. Why? Because repetition builds trust. It takes more than one interaction to make your brand memorable, and the 3 Mail Drop delivers those crucial follow-ups at just the right pace.

Each mailer has a purpose:

1. Plant the Seed – Introduce your business and offer.
2. Nurture the Lead – Build credibility with helpful info and social proof.
3. Drive Action – Deliver a strong call-to-action with urgency.

This 3-Part Campaign Shows You How It’s Done:

Here’s a real-world example of a landscaping campaign built around three beautifully branded postcards sent over several weeks. Each mailing had a distinct purpose—working together to build interest, trust, and recognition with every drop.

Take a look at the front and back of all three postcards. While the designs are unique, the branding remains consistent across the campaign: same logo, fonts, and color palette—so the business is instantly recognizable in every mailbox.

Each postcard delivers something new, whether it’s a fresh offer, seasonal message, or highlight of services—keeping the campaign engaging from start to finish.

Bonus: All of these postcards were designed by Taradel’s professional in-house design team!

Mailer 1: Plant the Seed

The first postcard introduces the business with a bold, eye-catching design. It focuses on the results customers want—beautiful, professionally maintained lawns—and encourages them to learn more.

Purpose:

• Introduce your brand

• Highlight transformation potential

• Drive curiosity with strong visuals and a QR code

Mailer 2: Nurture the Lead

The second postcard builds on the first by adding credibility. A real testimonial and polished project photos provide proof of quality, while a limited-time offer encourages action.

Purpose:

• Reinforce your reputation

• Add social proof

• Promote services and savings

Mailer 3: Drive Action

The final postcard uses urgency and scarcity to push prospects to act. It reminds recipients that now is the best time to book—and positions the business as trustworthy, reliable, and ready to go.

Purpose:

• Create urgency

• Humanize your business

• Convert leads into jobs

Consistency with Flexibility

The key to this campaign's success? Keeping the brand identity the same while evolving the message. Each piece builds on the last, creating a cohesive brand story that moves leads down the funnel.

By the third postcard, the recipient isn’t just vaguely aware of the brand—they’re familiar with it, have seen real results, and are presented with a clear next step.

Want to Try This Yourself?

If you're a landscaping or lawn care business, you don’t have to reinvent the wheel. We’ve made it easy with FREE EDDM postcard templates designed specifically for home service pros.

Pair these templates with the 3 Mail Drop strategy, and you’ll be in the perfect position to generate more leads and book more jobs—just like this landscaping company did.